Creative & Commercial Agency

We've built our own culturally relevant brands from the ground up and we understand what it takes to engage with the next generation. Driven by our insights we're embarking on a mission to address the ever growing gap between elite-talent and the brands and agencies seeking collaboration.

Top Secret

Consider this your first insider info. We're bringing football culture to the forefront like never before. More info will be released soon.

Football Club

Sitting at the heart of Black British culture, Baiteze Squad is our grassroots football club and has been part of a movement determined to disrupt the footballing pyramid with 100+ million views and counting.

Creative Studio

Ego Curate, our in-house design studio lead by creative director Jenai Kemal, has a heritage of over 15 years, creating impactful storytelling for formidable brands like Balenciaga, Samsung, Converse and LVMH.

Social Media Academy

Introducing Social Academy, tailored for emerging professional footballers from elite academies. This groundbreaking program will guide participants on effectively navigating their social media platforms, crafting a distinctive personal brand, and enhancing their overall on-field and off-field football legacy.

Content Network

Our content network is designed to captivate Gen-Z, Alpha, and Millennial audiences with original shows across social platforms. We spark impactful conversations and deliver engaging, shareable content that consistently innovates with over 2M+ subscribers and 300M+ views.